Here is our target audience.
We decided our audience would be teenagers to young adults, because this age group would be the ones that would be most interested in thrillers, we bring the age group of young adults in, as our thriller is a Psychological, and therefore we believe that the young adults are able to understand the plot further.
We also relate technology to the younger generation of people so therefore we used phones because they are a higher technical age group. Additionally the phone can also relate to the usages of phones within our film.
We thought that our audience would be fashion orientated so therefore we found it necessary that we used recent fashion trends and fashion icons for example Cheryl Cole that our audience would be interested in, admire and inspire to be.
Ultimately leading us to include pictures of actresses and actors that are well known, so we used Drew Barrymore because she can be associated with the thriller genre for her character role in her films, such as 'Scream'.
There are also pictures of what television shows that we believe our audience will like, so therefore we included 'The Inbetweeners' as our audience would be able to relate to the characters featured, as they are teenagers themselves. Also we featured acts from the show X factor as we find that this age group tends to enjoy watching it and also the music within the show is music they like.
We included other pictures from people in the music industry like Robbie Williams and 50 cent because our audience varies in different tastes of music, so therefore they are not always going to like and have the same opinions on artists.
Lastly we used a picture of Jack Nicholson with the famous quote from the shining, "Here's Johnny!" as we find that our audience would tend to be interested in great films like the one directed by Stanley Kubrick. Finally we use the usage of kisses over our poster to underlie further meaning relating to our film which is later to be revealed…
Good - so what ideas have you come up with about how to tailor your film to appeal to that target audience.
ReplyDeleteLike the pictures!
We've made our film slightly less conservative than those films targeted toward an older target audience.
ReplyDeleteWe feel that a lot of teenagers and young adults are slightly more promiscuous in life and how they act, therefore reflecting this in our opening by filming the opening scene within a bedroom portraying the end of a date.
The room will be decorated with candles, connoting the romantic feel of the opening.
We also decided that technology such as mobile phones are used a tremendous amount in teenagers life. We've incorporated this within our opening as contact is made through phones, this also has another meaning within itself. This being the audience may feel a sense of safety because of the technology they've grown to know or grew up in. This feel of safety is knowing that we're now able to trace phone calls. On the other hand, it's also capable of being able to prevent the phone being traced, causing the audience to question they're original outcome of the ending of the film...