Goodwin's Theory.

Goodwin's Theory

The artist may develop motifs or iconography that recur across their work (a visual style)

Ok Go

                                                                  

This Too Shall Pass - Ok Go

Released - January 17, 2010

Record Label - EMI

Genre - Alternative Rock, Power Pop

Here It Goes Again - Ok Go

Released - September 25, 2006

Record Label - Capitol 

Genre - Alternative Rock, Power Pop

I choose these songs and the band because they have developed a visual style and created an identity for their band. The band, Ok Go has come to considerable fame for their creative but low budget   music videos. They use complex routines which  are often done with one or two takes and get them noticed and  use viral sites like youtube to achieve this. Their video's are innovative which differentiate themselves in the market making them stand of from the crowd.  

Iconic Music Videos

I Love Rock 'n' Roll Time Line

I was thinking about which music video I would use and was researching the internet for quite some time. Then I came across 'I Love Rock N Roll' and thought it has been covered several times which all differ greatly. I found it fascinating that one song could be portrayed very differently by creating a music video. By looking at one song that has been covered over time it allows me to focus on the images and how music videos have changed over time and what has become important in the music video sector. This is why I thought this music video was ground breaking because it started of development from the 1970's till this present day and the new versions each time begin to rely on the audiences enjoying watching the video and seeing the artist apposed just listening on the radio. 


1975 - Arrows

In 1975 this song was originally recorded and released by the 'Arrows'. I liked the simplicity of the video actually focusing on the music with what looked like live recordings on stage and actually focused mostly on the music with instrument images. However the video did adventure out into the streets of London showing the roots of the band which I felt was ground breaking to this video because it the audience can relate to the band members.    




1981 - Joan Jett

6 Years later in 1981 the song was made famous by Joan Jett. Jett re-recorded the song after she saw the Arrows perform "I Love Rock 'n' Roll" on their weekly television series Arrows when she was touring England with The Runaways in 1976. The video I feel made the song famous because it told a story and shows the audience a relationship between lyrics and visuals whilst still remaining with genre conventions of rock being gritty. 



2002 - Britney Spears

The music video for "I Love Rock 'n' Roll" features Britney in a tight-fitting leather getup. Straightforward, it features Spears jamming in a large red room, complete with her own band, a stack of speakers, and flashing lights. She crawls along on the floor, and plays air guitar before smashing the speakers with a real guitar. This is where I feel there has been significant change from Arrows showing us the band and being about the music and Joan Jett's music video being about telling a story while being connected to the music, Britney takes the song to a point where music videos became about the way you look rather than the music.



2010 - Alex Gaudino & Jason Rooney

This version of I Love Rock N Roll completely relies on the way the girls look in the video to entice people to watch instead of listen. The music video here is entirely based on looks with females that have nothing to do with the actual song. Videos like this have really killed radio and defeats the object of music. 



http://en.wikipedia.org/wiki/I_Love_Rock_'n'_Roll

Influential Music Video's From The 80's

I couldn't decide my favourite out of these two, so I decided to post both!

A-Ha – 'Take On Me'

This 1985 classic propelled this Norwegian trio to international stardom, as well as earning them an MTV Music Video Award for best video. Appreciated due to it's experimental aspect, it is described as 'one of the most successfully executed concept videos of the early MTV era' and uses intertextuality with the ending based on the 1980 film Altered State. Directed by Steve Barron, it is regularly recognised in critic's top 100, due to its collision between fantasy and reality, a trait directors of today continuously try to reproduce.




Queen and David Bowie – Under Pressure

This paramount hit from 1981, pitched two of the greatest artist of the decade together, providing a classic song and classic video to match. Interestingly, the video does not feature Mercury, Bowie or any other members of Queen, relying purely on silent film and documentary footage. Although being a simple and cheap concept, I am fascinated by the portrayal of the contrasting perceptions of 'Pressure' throughout the visual. From collapsing building's to an economic crisis, the video acts as a metaphor to society, all the while accompanied by one of Freddie Mercury's finest hours.